Before anything else, validate your Product-Market Fit

If you manage a new product or feature, you shouldn’t worry about growth, revenue or even a good UX before validating your Product-Market Fit. Unless you want to burn (hundreds of) thousands of dollars on marketing and scaling your business and waste your team’s time and resources!

Product-Market Fit is the bridge between user needs and your solution. Without it, any product is bound to fail, no matter how well it’s been developed or massively marketed.

Achieving PMF for any product is vital for its success, and it is every product leader’s dream, but it has nothing to do with luck. It’s unreasonable that you throw a bunch of ideas and assumptions out there and hope they stick.

Product-Market Fit can be (and should be) validated long before launching any product or feature. That’s why validating PMF is one of the key activities in Product Discovery

Why validating Product-Market Fit is so important?

There are a few key reasons why validating PMF is so important for product managers:

1. It allows you to validate your hypothesis in a cheap way

If you assume there is a market for your product but haven’t verified that yet, you could be in for a nasty surprise. By verifying product-market fit, you can be…